The former Indian cricketer MS Dhoni has limited his on-field presence to the Indian Premier League (IPL) after announcing his from all formats of international cricket in 2020, but he continues to shatter all records off the field.
Hailed as one of the most successful Indian captains in cricket history, Dhoni topped the charts having most brand endorsement deals for the first half of 2024.
With 42 brands under his name in just six months, his market value remains top by exceeding Bollywood celebrities Shah Rukh Khan and Amitabh Bachchan (known as Big B), who have been ruling the cinema industry for several years. While considering the modern-day Indian legendary cricketers Virat Kohli and Rohit Sharma, they do not even inch closer to MSD’s records in terms of securing brand deals.
Fondly called the “Thala” by his fans, the 2011 World Cup-winning captain hasn’t batted much in the previous IPL seasons but continues to smash records in brand endorsements.
Being retained as an uncapped player for the next IPL season in 2025 by Chennai Super Kings (CSK) for just INR 4 crore, Dhoni’s net worth includes $111 to $145 million approximately as multiple endorsements have enhanced his wealth.
10 Indian Celebrities with the Most Brand Endorsements in 2024: From MS Dhoni to Virat Kohli
Here is a list of the top 10 Indian celebrities having the most brand deals in 2024 with MS Dhoni ranking at the leading position:
| Rankings | Celebrities | Age | Profession | Number of Brands |
| 1. | MS Dhoni | 43 | Former Indian Cricketer | 42 |
| 2. | Amitabh Bachchan | 82 | Bollywood Actor | 41 |
| 3. | Shah Rukh Khan | 59 | Bollywood Actor | 34 |
| 4. | Kiara Advani | 33 | Bollywood Actress | 32 |
| 5. | Kareena Kapoor | 44 | Bollywood Actress | 31 |
| 6. | Akshay Kumar | 57 | Bollywood Actor | 28 |
| 7. | Madhuri Dixit | 57 | Bollywood Actress | 25 |
| 8. | Sourav Ganguly | 52 | Former Indian cricketer | 24 |
| 9. | Ranveer Singh | 39 | Bollywood Actor | 21 |
| 10. | Virat Kohli | 36 | Present Indian cricketer |
What are the popular brand deals MS Dhoni Represents in 2024?
Several big companies have associated with MS Dhoni to promote their brand globally, out of which a few popular ones are listed below:
- Eurogrip Tyres
- Gulf Oil
- Flipkart-owned Cleartrip
- Citroën
- Mastercard
- Orient Electric
- PepsiCo’s Lay’s
- Explosive Whey
- Garuda Aerospace (a drone startup company)
- EMotorad
This collaboration with the former Indian captain ensures an in-depth connection with audiences as a trustworthy and widely recognized personality among top brands covering different sectors.
It is one of the greatest achievements for MS Dhoni which highlights the fact that even after retiring from international cricket, his charisma, and fame remain unsurpassed.
Apart from the products, Dhoni has been a promotional symbol for social campaigns as he recently teamed up with the Election Commission during Jharkhand’s elections to extend the voter turnout, thereby strengthening his potential as a brand ambassador.
MS Dhoni Surpasses Virat Kohli and Sourav Ganguly Having Most Brand Endorsements
With 42 deals in the first half of 2024, MS Dhoni stands ahead of his fellow mates Sourav Ganguly and Virat Kohli having 24 and 21 brand endorsements each that highlight his unmatched value in the Indian sports market.
Kohli who is famous for his endorsements with top brands such as Audi, Hero, Puma, and MRF falls behind Dhoni, despite having an annual income of $20 million through sponsorships. This shows the former CSK captain’s longstanding status and expansive scope to exhibit his special competency to connect with followers all over the world.
MS Dhoni’s Net Worth, Businesses, and Assets: Overall Facts
From $95 million in 2019 to $145 million in 2024, MS Dhoni has increased his wealth through multiple streams of revenue beyond his cricket career, thereby ranking him as one of the richest cricketers in the world.
Along with brand endorsements, Captain Cool has created his successful empire with these notable businesses that increased his net worth above INR 1,040 crores:
- Hotel Mahi Residency (located in Ranchi)
- Seven Clothing Brand
- MS Dhoni Global School in Bengaluru
- Co-owns the team Chennaiyin FC in the Indian Football League (IFL) along with Vita Dani and Bollywood actor Abhishek Bachchan.
- Owner of Ranchi Rays team in Hockey India League (HIL).
- Owns a film production company named “Dhoni Entertainment Pvt Ltd” that increased his popularity in the entertainment industry.
- And several others…
Furthermore, Dhoni’s kingdom includes owning a farmhouse in Ranchi for INR 6 crore and a bungalow in Dehradun for INR 18 crore. His interest in cars and bikes includes these interesting collections:
- Cars:
- Ferrari 599 GTO (INR 3.37 crore)
- Porsche 911 (INR 2.5 crore)
- Mercedes-Benz GLE (INR 1.15 crore)
- Audi Q7 (INR 88.33 lakhs)
- Hummer H2 (INR 75 lakhs)
- Rolls Royce Silver Shadow (INR 50 lakhs)
- Land Rover Freelander (INR 44.42 lakhs)
- and many more…
- Bikes (more than 70):
- Confederate Hellcat X132 (INR 47 to 50 lakhs)
- Ducati 1098 (INR 35 lakhs)
- Kawasaki Ninja H2 (INR 32.95 Lakhs)
- Harley-Davidson Fat Boy (INR 24.50 Lakhs)
- And so on…
